Most of the personal trainers struggle to get the clients in the first years of their independent work. Every professional in this field needs at least 15 clients, to be able to work full-time. Most trainers expect from gym employees to recommend them to new subscribers, but this kind of marketing usually turns out less successful than expected. Internet marketing is a much more effective alternative to personal recommendations and all other word-to-mouth techniques, which is why developing a unique marketing strategy is essential for every personal trainer.
Two step routine
Personal trainers, as well as various other professionals who provide one-on-one tutorage, need to build a strong relationship with their clients. First step towards building the strong relationships is providing an excellent service to your current clients. Second step involves letting everybody know about your outstanding work.
How to make your accomplishments viral?
Digital marketing strategy is assembled of the long list of independent practices you need to apply separately, in order to boost consumer interest in your services. These include:
Targeting your audience and finding a perfect client
Personal trainers usually work with the local clients with salary that is high enough to finance their tutorage. Location and the annual revenue should be your first targeting filters, but these are not nearly enough to determine your perfect client. Think about the music they are listening to, websites they are visiting and include various other behavioral filters. If you have troubles with doing this by yourself, you can always use a wide selection of free advertising platforms for this purpose, including: Google Analytics, Facebook Audience Manager, Twitter Insights etc.
Remember, content is the key, and creating useful and interesting content master pieces is the best way to present your work to wider audience. These are some of the content forms personal trainers can use to enrich their marketing strategy:
- Articles about exercise and nutrition;
- Video tutorials for difficult exercises;
- Podcasts that explore fitness and nutrition topics;
- Healthy and nutritious recipes (in the form of articles, slideshows or videos);
- Gym photos;
- Motivational posters, quotes, memes and videos;
- Exercise music mixes;
- Fitness and nutrition eBooks.
Make your content viral
This is probably the hardest and the most interesting part of every marketing strategy. There are many ways you can share your content and engage your potential clients with it. Create separate business pages on at least three social networks, as well as well-designed website or blog where you will post all of your content. For starters, you can host your website for free on GitHub, or you can make free blog on Tumblr, Blogger or WordPress. Start posting your content and try to engage your audience with witty and informative posts. You should also use various types of paid internet advertising, like Facebook Ads and Google AdWords. At the end of the day, always remember to review you website and social media account’s insights and customize your social media and content strategy for your audience’s needs.
Make some extra money
Attracting dozens of steady clients is not an easy task. In the beginning you might work only with a few people who recognize the quality of your training program. It’s very important for you to keep marketing machinery running, which is why you should develop a secondary income to cover the expenses. Finding sponsors and selling their products is a good way to earn an extra buck, and for this purpose you can also use various marketing techniques. You can create an e-commerce website, use point of sales displays or organize product presentations in local gyms in order to increase your sales, and earn more money, which you’ll need to invest in online ads coverage.
Exercising and helping people to become healthier and better looking, requires a lot of knowledge and dedication. Adding some effective marketing techniques to this mix turns personal trainers into modern entrepreneurs, who are able to attract prosperous clients and keep them loyal and satisfied for years to come.
Alex Williams, born and raised in beautiful Sydney is a journalism graduate and a rookie blogger trying to find her luck. Alex believes that blogs are the perfect opportunity for presenting yourself to wider audience, getting the chance to showcase your expertise and receiving recognition. She is also a regular contributor at BizzMark Blog.