Whether you’re an independent personal trainer or multi-location fitness studio, the internet offers many opportunities to cheaply promote your business and engage with fitness enthusiasts in your area. All it takes is a little leg work.
1. Get active on social media
Social media is a great tool for any business seeking a simple, low-cost way to reach a target market. Each platform’s options for what you can share, and who you share with, offers a variety of ways to promote your brand and the lifestyle your customers identify with.
For a fitness studio or boot camp group, Facebook’s promotion options could be particularly valuable in targeting a local clientèle. You can aim your pages, ads and boosted posts at viewers based on location and demographics, making it more likely you’ll be seen by customers who can respond to your offers.
Highly visual social media platforms, such as Instagram and Pinterest, offer plenty of room for creatively promoting your personal trainer sessions. If you’re a boot camp business, for example, you could share photos of intense training sessions, beautiful training locations, balanced meals aimed specifically for the boot camp style of training, and links to articles on boot camp culture, motivation, and general fitness.
2. Set up a great website
A great website, with attractive design and useful content, communicates professionalism for businesses of all sizes, and can serve as a reliable source of information for both current clients and new customers. Even if you’re a sole operator, like a personal trainer or boot camp instructor, your website will help establish credibility for your personal brand.
If you don’t already have a website, you can easily get one from Squarespace, Wix, Weebly or WordPress. If you’re a solo professional, include details about what you offer and how you can be contacted. If you run a venue, such as a fitness studio, training center or local gym, provide information about your facilities, address and opening hours.
3. Start a blog
A blog will give you the opportunity to share your knowledge and insights with your clientele. By posting interesting and informative articles, you strengthen your reputation as a fitness professional, and get to demonstrate characteristics about your service that are unique to you.
Depending on what personal training services you offer, you’ll find some subjects make more sense to talk about than others. As a personal trainer or fitness instructor, your clients would see you as an authority on proper workouts in your discipline, making it more appropriate to write about these topics in your posts.
However, if you’re running an exercise venue, such as a yoga school, boot camp or fitness studio, you may find it more valuable to post on general health and lifestyle, or offer advice and background detail about exercises offered in your on-site sessions.
4. Ask your clients to talk about you
Word-of-mouth is still the most trusted form of advertising. Your standout service – good or bad – will be the reason your clients talk about you to their friends. To encourage word-of-mouth promotion and new registrations, some fitness studios, gyms and boot camp businesses offer discounts and gifts in return for new member referrals.
Alternatively, as an individual fitness instructor or personal trainer, you may find it more appropriate to use testimonials to communicate the quality of your services. An easy way to request testimonials is to run a survey, either online or off, asking clients to give feedback on your fitness services. Remember to let them know that they may be quoted on your website or around your place of business.
5. Get your business listed
Getting listed in an online business directory is an affordable option that allows you to advertise your fitness services to an audience already looking for what you offer. Some online business directories ask for a nominal listing fee, but there are many that allow you to register for free.
Online business directories are designed to be highly search-relevant, making it easy for potential customers to find you. When setting up your listing, ensure you fill out as much information as possible. The more information you give about your personal training business, the more credible you appear, which can influence a potential client’s decision to contact you. If you haven’t started yet, Give it a go & try to create your profile on FitnessSpot for FREE!