Most of the personal trainers struggle to get the clients in the first years of their independent work. Every professional in this field needs at least 15 clients, to be able to work full-time. Most trainers expect from gym employees to recommend them to new subscribers, but this kind of marketing usually turns out less successful than expected. Internet marketing is a much more effective alternative to personal recommendations and all other word-to-mouth techniques, which is why developing a unique marketing strategy is essential for every personal trainer. Two step routine Personal trainers, as well as various other professionals who provide one-on-one tutorage, need to build a strong relationship with their clients. First step towards building the strong relationships is…

We have analysed all users activities on our website for last year which gave us some valuable results showing what type of profiles they’ve viewed and sent message to. So, we decided to share these insights with you so you know which part of your online personal training profile you need to focus more and complete relevant information. We’re writing today to show you the basics of how to set up an awesome profile page. Why Online Profiles Matter As someone looking to give advice, your profile needs to accurately reflect your expertise and be welcoming so that people feel comfortable enough to reach out. Believe it or not, some people may be intimidated to reach out to you. They’re constantly worrying about…

The fitness industry is becoming more and more saturated every year. There are more personal trainers being churned out month by month than ever before so you need to stand out and get noticed. What can be more persuading to a potential client than seeing proof of your work in the form of testimonials and before and after pictures? Testimonials show that you’re experienced, you have trained people – not just spoke about it. They show that the service you offer actually achieves what you say it will – Results! It is undeniable that personal trainers need to prove their worth before making a sale. Hiring a personal trainer can be an expensive investment for someone, so it is inevitable…

If you’re looking to take your fitness business to the next level, building an army of followers is essential in growing your business. There are some tried and tested ways to building a following but there are also lesser known tips and tricks to help boost your client base and continually grow your business. Do a good job OK, not exactly a secret. Nevertheless, you cannot underestimate how important it is to simply do a good job. What does that include exactly?   Provide a great service, not only on the gym floor but through regular ‘check-ins’ with your clients when you’re not training them. Offer them great, original content; or even take note of a current problem they’re having,…

Whether you’re an independent personal trainer or multi-location fitness studio, the internet offers many opportunities to cheaply promote your business and engage with fitness enthusiasts in your area. All it takes is a little leg work. 1. Get active on social media Social media is a great tool for any business seeking a simple, low-cost way to reach a target market. Each platform’s options for what you can share, and who you share with, offers a variety of ways to promote your brand and the lifestyle your customers identify with. For a fitness studio or boot camp group, Facebook’s promotion options could be particularly valuable in targeting a local clientèle. You can aim your pages, ads and boosted posts at…