If you’re looking to take your fitness business to the next level, building an army of followers is essential in growing your business. There are some tried and tested ways to building a following but there are also lesser known tips and tricks to help boost your client base and continually grow your business. Do a good job OK, not exactly a secret. Nevertheless, you cannot underestimate how important it is to simply do a good job. What does that include exactly?   Provide a great service, not only on the gym floor but through regular ‘check-ins’ with your clients when you’re not training them. Offer them great, original content; or even take note of a current problem they’re having,…

Whether you’re an independent personal trainer or multi-location fitness studio, the internet offers many opportunities to cheaply promote your business and engage with fitness enthusiasts in your area. All it takes is a little leg work. 1. Get active on social media Social media is a great tool for any business seeking a simple, low-cost way to reach a target market. Each platform’s options for what you can share, and who you share with, offers a variety of ways to promote your brand and the lifestyle your customers identify with. For a fitness studio or boot camp group, Facebook’s promotion options could be particularly valuable in targeting a local clientèle. You can aim your pages, ads and boosted posts at…